FCB – FARMACIA DA FELICIDADE – Audio recording & mixing by Daniel Coimbra
October 2017 – Portugal
FCB Lisbon launched “Farmácia da Felicidade” campaign in association with three animal protection agencies in order to incentivise abandoned animal adoption.
There are many illnesses that can be cured with medication, but some are cured with love. That is what “Farmácia da Felicidade” (Happiness Pharmacy) incentivises it’s patients to do, by adopting a pet.